R&K are a Milton Keynes based gun and country clothing shop and originally approached Wordcraft to develop a new website and e-commerce solution. Their existing Magento based site was managed by a third party and was proving too convoluted to use in conjunction with their new in store management system - combining a gun register, back office and till system, and was not updated as frequently as today's retail market requires.
As is often the case with off-the-shelf solutions the system was over-generalised and over-engineered. Instead, they needed a bespoke, simplified solution that would fit their exact requirements. Working remotely from Derby, Wordcraft regularly communicated with the team in Milton Keynes to design and develop an integrated storefront which connects with their existing EPOS system and offers a fully responsive mobile experience.
The shop now has complete control of all the stock they offer for sale on their sites and can upload offers to suit the business trends. They can also upload posts (special offers etc) directly onto all their social media sites with just one click!
Katherine Gibbard, proprietor, had this to say: "Wordcraft have been extremely professional in their approach to my needs. They visited the shop and experienced our day to day requirements to gauge a better understanding of what system we required and how they could best develop this. The design and build stage was very thorough and the testing was interactive with one of the Wordcraft team on hand at every stage. Once we went live, the transition was seamless and through a staged implementation of products on our part, we have learnt the management of the website inside out! I am now able to update special offers, photographs and web pages instantly rather than waiting for a third party response! The Wordcraft team are always on the end of the phone and email and have been excellent to work with!"